Category Archives: Technology

Weekly Top Shares 10-14-11

Posted on October 14, 2011 by Tom

 

Unsurprisingly, sharing this week revolved around Steve Jobs, and rightfully so. From the Los Angeles Times‘ eloquently penned obituary to a list of the top 10 lessons the visionary left behind to the transcript of the moving and – when viewed in retrospect – slightly foreboding commencement address he delivered to Stanford University’s Class of 2005, ShareThis users circulated stories commemorating the life and times of the genius who is arguably one of the most influential men in human history.

In 2005, Jobs left Stanford’s graduating class with the following advice, which he gleaned from the back cover of the final issue of The Whole Earth Catalog, a idealistic publication that shaped his youth: “Stay Hungry. Stay Foolish.” These four words guided Jobs on his meandering, 56-year path through the triumphs and pitfalls of his life. He divided his speech into three stories, the first about the unexpected twists and turns that somehow led to the ultimate creation of Apple, the second about the search for love – in both his work and personal life – and the third about death and his struggle to overcome pancreatic cancer. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose,” Jobs said. “You are already naked. There is no reason not to follow your heart.” Said by a man who tried to live each day as if it were his last, and hopefully lived his last knowing he had done well.

Given the failing health of Apple’s CEO, Forbes contributor Eric Jackson posted a list of the top 10 lessons Jobs could teach us, just a few days before Jobs passed away. “I had a feeling…that he only had a few more days with us on the Earth,” Jackson wrote. “He’s irreplaceable. We’ll never see anyone else like him. Edison, Einstein, Henry Ford…he has left an indelible mark on our society in the last 35 years and for many more to come.” Check out the list for yourselves – many of the themes came from the commencement address Jobs delivered at Stanford – and see how you can change the world.

Finally, the obituary that ran in the LA Times also built on Jobs’ commencement speech. The lengthy piece laid out the life of an adopted child, a precocious teen, a college dropout, a headstrong entrepreneur. Jobs was all these things and so much more to the millions whose lives he touched in one way or another. Many have articulated it much better, but we’d like to chime in: Steve, you will be missed.

by, Tom Spano, Social Media Manager, ShareThis, Inc.

Follow us on Twitter: @ShareThis

Like us on Facebook: /ShareThis

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The Endless Pursuit of Innovation at ShareThis

Posted on October 12, 2011 by Tom

 

I’m often asked what it was that attracted me to the position of product VP at ShareThis.  After all, Silicon Valley is packed with exciting companies that all hold promise – or at least claim to hold promise – to change the world.  And there is certainly no dearth of opportunities to join the latest hot startup (with the requisite, nonsensical, monosyllabic name) and help to guide product development.  Whereas most of these companies are strong in a few key areas, however, I found ShareThis to excel across the board in culture, vision, talent, customer focus, and product execution.  But one area, in particular, really stood out to me: the consistent spirit of innovation that permeates everything we do.

ShareThis offers an environment where innovation doesn’t just live and thrive, but rather informs all of our thinking and decision-making.  When the company was founded by Tim Schigel five years ago, the idea that sharing could become the universal language of the Internet was not just innovative, it was bold and game-changing. Yet, when you look where we are today, it would be hard for anybody to argue against the fact that sharing has become one of the primary ways people communicate on the Web.  On top of that, sharing has become an invaluable way for publishers to understand what content resonates the most with their visitors, and for marketers to disseminate their brand gospel.

At ShareThis, the ability to constantly innovate drives competitiveness, customer satisfaction, and even employee passion.  We recognize that, in order to attract and retain some of the most talented minds in the industry (across engineering, marketing, sales, etc.), we must foster an innovative environment that leads to employee enthusiasm and excitement.  We take risks to ensure that we’re constantly pushing the limits of what our products can do, and we never stop recognizing and rewarding innovation across our teams.  Thus, the world has seen us launch customizable sharing products from buttons to toolbars, powerful analytics products, and a far-reaching media business built on big data and the best social insights in the industry.  And, internally, our innovative spirit led us to become one of the earliest adopters of Amazon’s web services to run a cloud-based enterprise, as well as one of the most advanced companies in the social space when it comes to deriving meaningful user insights on sharing behavior and trends.

Last week, I was excited to lead our product development team through a fun and fruitful “Hax” day.  For those of you who aren’t familiar with this popular concept in Silicon Valley, this is a day completely dedicated to innovation.  Everybody in the product development organization picks a project that can be completed in a day, from concept to production readiness, and focuses on flexing their creative muscles.  It offers a nice break from the endless hours we spend building core products and features for our customers, and instead empowers our team to create some fun “quick wins” that enhance our offerings.  The results were amazing, and I can’t wait to see many of them go into production soon.  From new data visualizations to expanded widget functionality, and from deeper audience insights to fun consumer tools, we’ve got some really amazing products headed out into the world.

Moving forward, ShareThis will continue to be the most innovative media and technology company that uses sharing behavior to create value for consumers, publishers and advertisers.  We will never stop pushing the boundaries of what it means to be “social” on the Internet.  And we won’t cease to encourage creativity and risk-taking in our development efforts.  After all, that is why I came here!

by, Barry Grant, VP of Product, ShareThis, Inc.

Follow Barry on Twitter: @BGrant2000

Follow ShareThis on Twitter: @ShareThis

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How Headlines Are Shared: Chairman and Founder Tim Schigel Takes the Stage at AdWeek

Posted on October 11, 2011 by Tom

 

A great turnout in NYC for this year’s Advertising Week – everywhere you turn, you encounter another company or idea that’s bound to transform advertising in some shape or form, and we like to think our co-attendees feel the same way about us. Not only did ShareThis power Advertising Week’s MVP program, but Chairman and Founder Tim Schigel took the stage Thursday afternoon to illustrate the flurry of sharing activity that takes place around every news event, from headlines that hit earlier this year – Bin Laden’s capture, Japan’s devastating earthquake and Mubarak’s overthrow – to ongoing events such as the protests on Wall Street and the political unrest transforming Libya. Let’s take a look.

Sharing activity surrounding the Occupy Wall Street demonstrations remained steady in the days leading up to the Oct. 1 march on the Brooklyn Bridge, and accelerated significantly as the news that police arrested more than 700 protesters hit the wires. Up until Oct. 1, sharing via Twitter and email remained relatively low, with Facebook steadily leading the pack. However, Twitter shares picked up the day before and day of the march, presumably as people began sharing updates of the days’ activities in short bursts. Still, social networking giant Facebook lead the pack when it came to sharing channels, showing that this event was one fostered and shared via social media, rather than traditional email. The increase in sharing activity continued to trend on Oct. 2 as people shared updates on the aftermath of the march and subsequent arrests.

Despite the fact that the march on the Brooklyn Bridge happened right here in New York, news surrounding the events taking place in Libya toward the end of August – specifically, the Battle of Tripoli – had a far wider social reach, perhaps a reflection of the severity of the circumstances and a broad, international concern with the outcome. As expected, Facebook, with its massive user base, prevailed over Twitter and email in terms of sharing channels. Overall Facebook sharing peaked on Aug. 23 amid reports surfacing about the capture of Saif al-Islam Gaddafi, the second son of Libyan dictator Muammar Gaddafi, by rebel forces, the assault on Bab al-Azizia and the raising of the rebel flag over Gaddafi’s personal residence. Interestingly enough, Facebook sharing dropped dramatically going into Aug. 24 as rebels continued their search for Gaddafi, possibly because the major battles had mostly subsided compared to fighting on previous days, while email steadily increased, though never reaching the social reach of Facebook.

This analysis provides a unique, bird’s-eye-view of the way news travels – what’s being read, how key events inspire sharing activity and which channels readers choose to spread the word. News has always traveled fast and sharing tools allow it to move all the more quickly, shining a spotlight onto the events that matter most to readers around the world and fostering the spread of information.

by Kristen Fergason, CMO, ShareThis, Inc.

 

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Weekly Top Shares 10-7-11

Posted on October 8, 2011 by Tom

 

Irked by a rumor that Facebook is going to start charging membership fees, users circulated a couple articles setting the record straight this past week. A familiar looking article on Snopes.com deemed the gossip false and a Mashable post points users directly back to to the Facebook homepage, which touts the message “It’s free and always will be.” Whew!

As Americans, we love our Facebook about as much as we love our food. Coming in at a close second behind the assurances that Facebook will remain free was a post on ifood.tv listing a smorgasbord of recipes that fall under the nebulous title of “American cuisine.” If there’s one thing this list accomplishes other than making us hungry, it’s reminding us that what qualifies as American food is about as vast as this country’s population is diverse.

A recent drought in Texas has exposed a lake bed hiding fossils that date back millenia, reports ThePostGame. Texans are used to splashing about in the waters of Lake Whitney to stay cool on a summer day, but a record setting drought has left water sport worshipers crestfallen, and amateur archaeologists itching to explore the exposed underwater caverns, even if it is against the law. Despite fines in the thousands of dollars, curious scavengers continue to probe the site for valuable artifacts.

Apparently, something big is coming to home schooling, at least according to a widely shared site – the Home Educating Family Magazine – raffling off a grand total of 1,580 prizes to those who like the organization’s Facebook page before October 17. With prizes such as the VeggieTales Little Drummer Boy Prize Pack, the book Emotional Purity by Heather Patenaude and a Mom Survival Pack up for grabs, you can’t afford not to like them on Facebook!

 

 

 

And finally, it wouldn’t be a top shares blog post with out a few words of wisdom from our friends at Match.com. In “Is he good boyfriend material?” we learn all the qualities that make for Prince Charming. While it’s ideal to find all these attributes in one person, we hope that a good man is not cast aside because he’s lacking one item on this checklist. One thing we did find mildly alarming in this post: we know that some people are allergic to flowers but are there really people out there that hate them? (See: Item 10) What kind of person hates flowers??

 

by, Tom Spano, Social Media Manager, ShareThis, Inc.

Follow us on Twitter: @ShareThis

Like us on Facebook: /ShareThis

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Weekly Top Shares 9-30-11

Posted on September 30, 2011 by Tom

 

As millions of Facebook users try to decide whether they love or hate the social network’s newest features – Open Graph and Timeline – it’s no wonder that a couple pieces of Facebook news were top of mind this week for ShareThis users (already a share-savvy bunch.) Prior to Facebook’s announcement at f8, Mashable’s Ben Parr posted a story entitled “Prepare Yourselves: Facebook To Be Profoundly Changed,” predicting a “giant leap forward” and changes that will allow users “to know your friends better than you ever though you could.” He was right, at least on the first count. Now that the new features have gone live, it will be interesting to see the continued reaction of users as they familiarize themselves with the “new” Facebook. One feature Facebook will not be introducing, however, is subscription fees – a mere myth debunked by this widely shared Snopes.com post.

ShareThis users must really have a thing for trainer David Jack, or at least aspire to look like him. This is the third time in about as many weeks that thousands of fitness-conscious sharers passed around videos of him performing nearly impossible fitness feats with ease. The article – “Three Surprisingly Strong Ab Exercises,” originally ran in Men’sHealth magazine and posted to ThePostGame – quotes a 2002 University of Virginia study that estimated it would take 250,000 crunches to burn a pound of fat. Instead, this article advises readers to ditch the traditional crunches in favor of full-body strength moves in an effort to banish belly fat. David Jack shows us a series of exotic and complicated sounding moves – the Mountain Climber with Pushup, the Turkish Getup, the Pushup-Position Row with Squat Thrust – without breaking a sweat. Thanks David Jack!

Not only were male users worried about their physique this past week, they were also pondering their love lives. In “Is she the wrong woman for you?” on Match.com, Jennifer Gauvain and Anne Milford, love experts and authors of the book How Not to Marry the Wrong Guy: Is He “the One” or Should You Run?, answered questions about how their female-focused book applies to the male of the species as well. Our favorite question: “Any ‘bad girlfriend’ traits that men should watch out for?” Answer (which wins the obvious award): “If you are dating a woman who lies, cheats, is addicted to drugs or alcohol, spends too much money, is disrespectful to others (including you)… we can almost guarantee that you will end up being miserable.” Mentally noted.

And finally, we conclude with a bit of bad news for asthma sufferers (we try to end on a high note, really we do, but this week’s top shared news didn’t have many rays of sunshine). According to The Weekly Standard, those with asthma are going to have to fork over up to triple the cost of what they’re used to paying for medication thanks to a new federal decree banning less expensive over-the-counter options. Because of their environmental unfriendliness, over-the-counter inhalers containing ozone-depleting chlorofluorocarbons will no longer be available in 2012, leaving asthma sufferers with no other option than to purchase prescription alternatives. So if they can get over the fact that they suffer from a sometimes debilitating ailment and are having to hand over more cash to treat said ailment, at least those with asthma can feel good that they are doing their small part to save the planet.

by, Tom Spano, Social Media Manager, ShareThis, Inc.

Follow ShareThis on Twitter: @ShareThis

Like ShareThis on Facebook: /ShareThis

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Weekly Top Shares 9-23-11

Posted on September 23, 2011 by Tom

It’s no surprise that a story about a somewhat eerie coincidence on September 11 took the top prize this week with more than 12,000 shares. The 10th anniversary of 9/11 was ushered in with a series of sober memorials and inspiring celebrations of American heroes. But the outcome of the first three horse races of the day at Belmont Park in New York held special significance. The winners – in order – were horses number 9, then 1, then 1 again. Oddly enough, this took place at the racetrack that served as a staging area for emergency teams following 9/11, according to ThePostGame. Coincidence? You be the judge.

Everyone loves a happy ending and this next top share has one that spans 40 years and nearly 5,000 miles. Ex-NY Jet John Schmitt’s Super Bowl championship ring sank to the ocean floor off the coast of Waikiki Beach during a surfing lesson 40 years ago. A frantic search that involved hours of scouring the ocean floor turned up nothing. Brokenhearted, Schmitt left the islands without his prized treasure, resigning himself to the fact that it had been lost at sea. But just recently, Schmitt received a phone call from the Jets front office alerting him that his beloved ring had been found by a Waikiki lifeguard named John Ernstberg. “I couldn’t believe it,” Schmitt reportedly told Hawaii News Now. “I mean I honestly couldn’t believe it. I mean 40 years, that that ring was found is a bloody miracle. It really is a miracle, you know.”

Sometimes it takes a small miracle to keep a relationship intact, but most of the time it just takes a little dedication and TLC. This Match.com article, “5 ways to stop sweating the small stuff,” advises couples to overcome the minor, daily hurdles of coupledom by keeping in mind a few tips, including “understanding each others’ triggers” and “focusing on what’s at stake early in the conversation.” What ever happened to candlelit dinners and dozens of roses?! With all this talk of problem resolution and mandatory compromise, relationships are sure sounding like a lot of work!

Looks like a lot of work went into the newest Ben & Jerry’s flavor, Schweddy Balls. Complete with fudge covered rum and milk chocolate malt balls, this newest addition to the Ben & Jerry’s lineup pays tribute to the classic Saturday Night Live sketch starring Alec Baldwin as Pete Schweddy, the owner of a fictitious bakery that specializes in many different types of pastries rolled up into ball form, the most popular of which is the bakery’s signature Schweddy Balls. Though the name of the special edition ice cream has offended plenty, we’re not ones to turn away any of the delicious creations churned out by the Vermont duo.

And with that, T.G.I.F.! See you next week and Happy Sharing!

by Tom Spano, Social Media Manager, ShareThis, Inc.

Follow us on Twitter: @ShareThis

Like us on Facebook: /ShareThis

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The ABC’s of ShareThis Sales

Posted on September 19, 2011 by Tom

 

So instead of writing today about the art of closing a deal or lessons in the ABC’s of sales (always be closing), I thought instead I would share some of the fun aspects of running the sales team at ShareThis.

I’ve been lucky enough to work at ShareThis for the past 16 months and manage an amazing team of 10 people.   While it’s extremely important to find the right caliber of people from a skills perspective, it’s also very important to me that I find the right people to get along with and fit in with the great dynamic of the existing team.  The sales team gets along like a family and I want to make sure we keep that dynamic as we continue to grow.  We definitely have a friendly amount of competition from region to region, but we also help each other as teammates and treat each other as friends.

 

We recently had our sales conference in New Orleans, as a reward for the team having exceeded their second quarter goals pretty significantly.  While there, we accomplished a ton of work with meetings running from 8am to 5pm for 2 days straight.  But, because we were in New Orleans, a city with great music, food and bars, we were able to have some fun there as well.  We attended an outdoor music festival with Anders Osborne, had an amazing dinner at Cochon, watched our CEO take the lead guitar with a local band, and had drinks at the oldest bar in the US.

We also are lucky enough to host fun events with our advertisers.  In New York, we recently took a group of clients to the US Open.  The day before had been rained out, so we had a very full lineup of Quarterfinal matches we were expecting to see, including Nadal and Roddick.  Unfortunately, the weather on the day we went was rainy as well.  When we got there, the event was delayed and they said they expected to play within 30 minutes.  30 minutes turned into 5 hours and we never saw any tennis.  But, we still had a great time with our clients.  We found some covering at a bar and spent a few hours eating, drinking and laughing.

It really is the people I work with and the clients we call on that make me happy to come to work everyday at ShareThis.

By the way, we are hiring in many markets including Atlanta, Detroit and Dallas.  If interested, please send your resume to adsales@sharethis.com

by, Julie Greenhouse, SVP, Advertising Sales

Follow us on Twitter: @ShareThis

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Weekly Top Shares 9-16-11

Posted on September 16, 2011 by Tom

 

Instead of fitness, food and fashion, ShareThis users were feeling fitness, politics and career this week. Doesn’t have the same ring to it but makes for some interesting subject matter to dive into.

First off, sharers found another reason to watch an enthusiastic David Jack demonstrating yet another routine designed to burn fat fast. In this short video posted on ThePostGame that could easily be mistaken for a Reebok commercial, Jack walks us through the barbell complex, a routine he describes as “medieval and unbelievable,” but a surefire way to blast unwanted bulges and get you on the road to looking, well, like David Jack. And here we were thinking that the winter months were a great excuse to eat whatever we want and lay off the exercise. Guess we were wrong.

Surely a gentleman like David Jack would never commit the following sin but apparently, many men do: the transgression of not calling after the first date. In this article, Match.com columnist Dave Singleton explores the myriad reasons why some men don’t bother picking up the phone to make that second date, a move that has baffled women since the invention of the telephone. Check out the full list here. Since it seems that making sense of the jungle that is the male brain (or the female brain, for that matter) may be a task beyond our control, we offer our own two cents, which you’re welcome to take or leave: Stop waiting by the phone.

While some are waiting by the phone for that call from a prospective love interest, plenty more Americans are crossing their fingers for that call from a potential boss. And it’s not just college grads. More and more, people are making midlife career changes, some going as far as to alter their professional paths entirely. While we usually take advice articles like this widely-shared one that ran on MSN with a grain of salt, we actually found a few nuggets of valuable insight, namely “Don’t ask too many people for their opinion. If you know in your heart that it’s time for a change, listen to what your intuition is urging you to do. You know yourself better than anyone else. Remember, career change, especially in midlife, goes against the traditional framework with which we are all so familiar.” We’re big fans of going against the grain and doing what we love, so we socked away this piece of advice for when we hit “midlife.”

Our mothers told us it wasn’t polite to talk politics, but we’re gonna do it anyway. In “Goodbye to All That: Reflections of a GOP Operative Who Left the Cult,” published on truthout.org, former GOP Capitol Hill staff aide Mike Lofgren eloquently lays out the reasons he deserted the party to which he served loyally for nearly 30 years. Since the 6,000 word diatribe was a bit too long for us to tackle during the busy workday, we used this Daily Beast article authored by Michael Tomasky as CliffsNotes. In fact, Tomasky does a good job of boiling Lofgren’s polemic down to just one short paragraph: “He’s not very happy either about his party’s militarism, its cynical use of religion, its total opposition to doing anything about the environment, and other matters, but most especially its neo-Leninist posture in which political power trumps everything.” Our apologies for talking politics, but too many people disregarded their mothers’ advice this week to ignore.

by Tom Spano, Social Media Manager, ShareThis, Inc.

Follow ShareThis on Twitter: @ShareThis

Like ShareThis on Facebook: /ShareThis

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On Multi-Post & Fast-Sharing

Posted on September 13, 2011 by Tom

 

At ShareThis we are constantly looking for ways to make it easy for users to share content they find interesting with their friends and followers. To this end, we recently released two key features to our popular sharing widget.

Multi-Post helps users share content to several social networks in one step. You click the ShareThis button on a page; choose the social networks you wish to share to, enter an optional comment and share. You are done. Your content is now shared to these social networks and is visible to your friends.

 

 

 

 

 

 

 

 

ShareThis will remember your choices the next time and highlight the previously selected choices by default. Multi-Post is provided using the Open Authentication Protocol, OAuth for short, an industry-accepted standard that allows users to permit 3rd party application such as ShareThis to share to their social networks. This permission step occurs once and is subsequently remembered by ShareThis. OAuth is safe, secure, and strictly opt-in; meaning users may revoke these permissions any time. Multi-Post is currently supported for Facebook, Twitter, LinkedIn, Google, and Yahoo.

Fast-Share is a complementary feature to Multi-Post; the main objective is to help users share quickly to a single social network of their choice through a 1-click step. When users visit sites implementing ShareThis they see a green check mark on the social network icons into which they have authenticated (i.e. OAuth). If they hover over the icon (e.g. Facebook) a small window pops up to enter an optional comment and share. A good analogy is FasTrak lanes on toll roads; cars with FasTrak move through toll booths quickly compared those in the regular lanes.

 

 

Both these features benefit publishers by i) promoting their content to more social networks ii) removing friction from the sharing process and iii) keep the user engaged on your site instead of leaving to complete a share.

The features described above are available with the release of our new Multi-post widget. We realize that some of our Publishers that like our tried and true experience of sharing without asking for information up front. While this experience still helps an audience to share content and provides some baseline information to the Publisher, it’s without the ease of integration into the social networks that has become so prevalent across a consumer’s experience across the web. We call this the Classic widget, and it is available for download here: http://www.sharethis.com/get-the-button

At ShareThis we are always looking at ways to deliver a great user experience while creating value for our publishers. If you have any feedback or comments, please don’t hesitate to send it along: nanda@sharethis.com

by Nanda Kishore, CTO, ShareThis, Inc.

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Weekly Top Shares 9-9-11

Posted on September 9, 2011 by Tom

 

We kick off this week’s top shares list with words of wisdom from dating guru and author of TEASE: Steamy Short Stories, LaDawn Black. In 9 things guys say should never be fake about you, which ran this week on Match.com, we receive the earth-shattering advice that it’s best to be upfront and honest when it comes to all aspects of a relationship. From the sound of Black’s advice, some women go to great lengths to hook a man, including such oddball activities as fibbing about dating history or altering their appearance. And apparently, men don’t like being fooled into believing they’re dating a true beauty only to wake up next to a real beast. According to Black, “most (men) feel that you should be just as stunning at 6 a.m. as you were the previous night out at dinner.” If only it were that easy, LaDawn. Either way, the key takeaway we gleaned from this article is that it’s probably your best bet to be a genuine, respectable person, both in the dating world and beyond.

Next up is a widely circulated petition calling for the Lower Manhattan Development Corporation to deny funding to the planned mosque near Ground Zero. According to the petition, “The mosque will teach Shariah law, and its location is an insult to all Americans – especially those who lost loved ones on 9-11.” Assuming the petition is referring to Park51, which isn’t actually a mosque but rather a 13-story Muslim community center located two blocks from the World Trade Center site, it’s author, FOX News commentator Dick Morris, urges Americans to “keep some sense of proportion and decency!” on his website.

Known for its freedom of speech, press and religion, among other things, the United States is also known for a collectively expanding waistline. It’s no surprise that our girth has kept pace with ballooning portion sizes and a Delish.com article, America’s Ever-Growing Portion Sizes, illustrates this concept by comparing the modest portion sizes of yesteryear with the mutant versions today. With American “staples” such as soda pop, French fries and cheeseburgers more than doubling in size and calories, it makes sense that a whopping one-third of this country’s adult population is obese.

In “Surprise six-figure salaries,” CNNMoney features a few unexpected professions with incredible earning potential. Take your pick from life coach or freight train conductor to porta-potty business owner or semi-truck mover. There are plenty of unusual jobs that promise annual salaries in excess of $100,000. Most of those interviewed for the article fell into the job but couldn’t be happier. “I never thought I would end up in septic,” luxury porta-potty business owner Eliza Kendall said, but with a salary of about $120,000, who are we to turn up our nose?

 

 

From unconventional jobs to an unconventional sport, we leave you with this video of what may become the newest sport to hit the Olympics. By mixing fire and water, flare surfers dazzle onlookers with both their deft skills and the visual beauty of a little pyrotechnics reflecting off the water. Dreamed up by a member of the Red Bull Minor Threat team in Indonesia, the idea is to attach a flare to the end of the surfboard and ride the waves on a bed of fire. Enjoy the show!

by, Tom Spano, Social Media Manager, ShareThis, Inc.

Follow ShareThis on Twitter: @ShareThis

Like ShareThis on Facebook: /ShareThis

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